Frequently Asked Questions
This is by far the most commonly asked question and the toughest to answer. There are so many law firm marketing companies out there and each of them have their own “recipe” for their programs. Our program is different, and in our opinion it is also much better than the large majority of other law firm marketing plans. Here is a short list of the most common differences between our marketing for law firms and a lot of other attorney marketing programs:
| I insist on keeping our company relatively small and always focusing on quality and not quantity. At any given time we’re working with 20-50 clients at a time- that’s it. I have no interest in ever growing the company beyond that level as I’ve learned over the years that with too much growth comes too much stress, loss of focus and most importantly loss of personal attention dedicated to each client. Our team consists of myself and two part-time employees, and the only “front person” that handles the clients is myself. I am also the only person who handles the campaign creations and managing day after day. I’m the person with the attorney marketing experience and the know how needed to keep the clients happy and to keep their phones ringing with new business. | |
| We never force a client to continue marketing with us if they feel it is not beneficial to them. All of our clients have the ability to terminate their marketing at any time if it is not working for them. Anytime a client expresses concern about the performance of their campaign I analyze what is taking place with their program and I address the issue. If it turns out that the problem is the client’s local market, or something else that is beyond our control, then we agree to terminate the marketing regardless of any signed authorizations or 3 month commitments we asked for initially. | |
| We only work with one attorney client in each local area and every one of our clients gets their own exclusive territory. This is one area where I can honestly say I don’t know of any other attorney marketing companies that offer the same. Put simply if we run a campaign for you we will never run a campaign for any other attorneys that want to target the same local area for the same type of new clients. | |
| As the one who knows how to keep clients happy I am always immediately available to our clients. It is very rare that a client ever tries to reach me and has to wait more than a few hours to hear from me. About 90% of the time a client contacts me I either answer the call or reply to their email immediately. If I’m unavailable and they leave a message of any kind I always make sure to get back to them within a few hours. Each and every client has my direct email address as well as my personal mobile number so they can call, email or text message me anytime. | |
| Our law firm marketing plans and campaigns are created much more scientifically than campaigns from the bigger companies. I can’t get into this too much as this is part of our “secret sauce” but I will say that I spend much more time creating the materials I use to represent our attorney clients. I also spend much more time choosing the right keywords and other settings within the campaign- not only when I first create the campaign but also each day when I make regular adjustments to the campaign. Unlike the bigger attorney and law firm marketing companies I do not have pre-generated lists of content and keywords that I plug into each campaign like a cookie cutter process. Each marketing campaign I create is specifically designed and created for that attorney or law firm client and for the specific type of new clients we’re targeting. This is the reason why I named our company Bullseye Local Marketing- because I make sure every attorney marketing campaign we create hits the bullseye. |
Not at all. There is no other attorney or law firm marketing company anywhere in the world (literally) that sells this exact program. Our entire platform, including the marketing sites we build, the online campaigns we create, and the tracking and alert features and tools we use to keep our clients in touch, is something we’ve created in-house from our own experiences in the marketing industry. Additionally, we do net sell our platform to other attorney marketing firms to resell for us.
The best way to answer this question is to refer you to the previous two questions and answers…
When it comes to determining what is considered a new client versus a lead we leave that decision completely up to you, our client. As we mentioned earlier we don’t ever force an attorney or law firm client to market with us if it’s not beneficial to them, and in this same spirit we leave that control in your hands. But just to show that we view business the same way you do we want you to know that we consider a client to be anyone who has paid money and/or signed a contract or agreement, and not someone who only contacted them or met with them for a consultation.
There are never, ever any extra charges associated with our plans, not even sales tax. Unlike other marketing companies we never charge a client for extra costs such as extra click costs, overages of any kind or taxes of any kind. The flat monthly cost of the campaign is the only cost they will be charged- period.
Yes and no. All of our law firm marketing plans include a marketing site that we create to represent you on the web, but this marketing site is only of value when used with our attorney marketing program. For clients that do not already have a website, and are interested in law firm web design services, we can also provide a separate website that they can use with their own domain name. For a small fee of $200 we can make a copy of the marketing site we created for the client, then remove the tracking devices. This new site can then be hosted by any hosting company the client chooses with their own personal domain name. And if the client is looking for a bigger, more traditional website we can refer them to a very affordable and trusted company that specializes in those types of websites.
Never. All of our clients deal directly with me, the owner. Once you become a client you’ll have my direct email address, my personal phone number and my personal attention. I will always be your only contact person within our company.
We are very generous when it comes to assigning exclusive territories- within reason. We know how large of an area will be needed for each lawyer / law firm marketing plan we create and this is of course dependent on the campaign, the type of clients you choose to target and the dollar amount of the marketing campaign. We will never assign a territory to a client that is not large enough, or is maybe too large. The ideal size is big enough to generate the results we desire yet not so large that we’re competing with more competitors than we have to.
Absolutely. Many of our clients increase their campaign level or have us launch additional campaigns for them after a few months of consistently seeing positive results from our efforts. We can custom create any size attorney marketing campaign or even multiple campaigns to target any specific type of new clients in any specific areas of the U.S. We even has some attorney clients that have associates in different parts of the U.S. and we run multiple campaigns for them and their law firm associates generating the exact types of clients they desire in each different geographical area. We would love nothing more than for you to become one of our marketing clients that has actually brought in extra staff and associates just to handle the new law firm clients we’re generating for you!
Yes. We can make any changes you’d like at any time you’d like to the marketing site we created for you as well as the actual marketing campaign we’re running for you. All edits are completed within one day and there is never an extra charge as this is included in our service to our attorney clients.
Yes. As we previously mentioned we’ve love nothing more than to grow your business and law firm practice with our law firm marketing programs. Any time a client wants to increase their marketing they simply contact me and I accommodate their needs quickly, and always with a discount.
We work with all credit and debit cards. For attorney / lawyer clients who prefer to write a check and mail it to us the old-fashioned way we are happy to accept payment through that method as well, although there will be a delay in creating and launching the campaign as this process takes longer for us to secure the initial payment.
We cannot use your existing website with our program because the most important parts of our packages are our tracking devices and message alert tools. The marketing site we create for you will have a special tracking phone number so we can track the calls as well as a special email form so we can track the emails. These devices not only allow us (and you) to clearly track the results but they also trigger the email and text message alerts that our system automatically sends to you anytime someone calls or emails you from our campaign. If we were to use your existing website you would never know when we’re generating new clients for you, and more importantly we would also never know. Every time a call or email is generated by us you are immediately notified so you know the program is working for you, and we are also immediately notified so we know know how it’s working as well.
The website we create for the marketing as well as the ads we place online will not affect any other online sites or ads you are currently running in any way at all. Our site will have its own URL, different from your own domain name. The site we provide will also not be connected or linked to your main website in any way. Our entire platform is designed to run on its own, independently, and to track its own results. It stands alone and is held fully accountable for its own performance.
